Ad Technologies

This Ad Technologies answers the following questions:

What information does Stanley Black & Decker collect about you on our Sites and Social Media Pages?
How do we use the information we collect about you?
How is the technology used to serve our advertisements on other Sites and what choices do you have?
Does Stanley Black & Decker share your information with third parties?

1. What information does Stanley Black & Decker collect about you on our Sites and Social Media Pages?

We may collect information about you from a variety of sources, including when:

you provide us information
we observe or collect information through technology
we receive information about you from third parties; and
we collect information on our Social Media Pages.

See the sections below for more information.

Information You Provide

We may ask you to provide information about yourself directly to our Sites, such as the following:

name
address
email address
telephone number
username and password
personal preferences
purchase and order information
credit card number
demographic information
information related to customer satisfaction surveys
purchasing habits and other information, including registration of products purchased
resume, cover letter and similar employment-related materials

We may allow you to use your personal social media account, on social media sites (“Personal Social Media Account”), to provide information to us when you participate in certain features on our Sites, but we will ask your permission prior to doing so. This information may include information such as the following:

your name
profile picture
gender
networks
user ID
list of friends
language
birthday
education
work history
address
interests
likes
country

It is also possible that we will be able to continue collecting this information from your Personal Social Media Accounts should the information be revised by you later.

You may choose not to provide us with the certain requested information, but then you might not be able to take advantage of some of our Site features.

Information Observed or Collected Through Technology

a. Navigational Information. Navigational information, such as the following, is collected by us and our third party service providers when you use our Sites:

browser type and version
operating system
the Internet service provider used to access our Sites
IP Address
use of links to arrive at our Sites and the IP address from which you arrived
web pages requested and viewed
time spent on our Sites
for our mobile websites and apps, technical information about the device used, such as screen size, cookie support by the device, and how images may appear

b. Location Information. Our Sites and emails include features that may require collecting different types of location information (such as IP address and postal code) that we then use for the specific feature you have selected, such as:

Where to Buy and Store Locator. Our Sites may allow you to search for the nearest store that offers the Stanley Black & Decker product that you want and whether such nearby stores have certain of our items in stock. If you access one of our Sites through a mobile device and you have enabled location-based services, specific location information may be collected for these features. If you access these features through a desktop device, you may be able to choose to have your browser provide us your location information to respond to your request. The specificity of the desktop device location information can vary depending on the browser you are using and how you are connected to the internet.
Email. Our emails may use your IP Address to determine the postal code where you are located when you open the email. This allows us to tailor content to you, such as a map of nearby stores carrying our products. The specificity of the location can vary depending on the device used to open our emails.

If you do not consent to have your browser provide location information or you disable location-based services on your mobile device, we may ask you to manually select the region where you are located, or to enter your zip or postal code; if you chose not to provide this information you may not be provided with content specific to your location and some features of the Sites may not be available. See the “What choices do you have over how Stanley Black & Decker uses your information?” section below for the choices you have regarding collection of location information.

c. Cookies and other similar technology. We and our third party service providers use “cookies.” Cookies assign a unique identification to your device and are typically stored on your device by your web browser. We may also use pixel tags (also known as web beacons, web bugs, and clear GIFs) on the Sites and in emails. A pixel tag is a nearly invisible pixel-sized graphic image on a webpage or in an email message.

The information we and our third party service providers collect through cookies, pixel tags, and similar technology includes the following:

your interactions with our Sites and with our advertisements
the time of your visit to our Sites
items you put into your shopping cart and whether you purchase any or all of those items
confirmation when you open the email from us, including the time you open the email and whether you click on any links in the email
sites you visit after visiting one of our Sites

For additional information on the use of cookies for advertising, see (“3. How is the technology used to serve our advertisements on other websites and what choices do you have?”).

Information Obtained From Third parties

We may combine information about you from other sources with the information we have collected about you on our Sites or Social Media Pages. For example, we use a third party to collect and process job applicant profiles and preferences, monitor website activity, maintain our customer database based in the U.S., and provide plug-ins (such as LinkedIn).

Information Collected on Stanley Black & Decker’s Social Media Pages

Personal information may be collected directly by us through our Social Media Pages. The type of information we would collect is similar to what is described above under “Information You Provide.” Personal information may also be collected by the social media site hosting our Social Media Pages. Our Privacy Policy does not cover the privacy and security practices of the social media sites on which Stanley Black & Decker has its Social Media Pages.

2. How do we use the information we collect about you?

The information we learn from you helps us personalize your experience with us and our communications to you, and helps us continually improve your experience on our Websites.

We use the information you provide, information collected through your Personal Social Media Accounts, and information collected on our Social Media Pages for things like:

processing your order
opening an online account
improving and developing our products
servicing our customers
advertising and marketing, including emails and postal mail
personalizing your experience when visiting our Sites
responding to your inquiries:
- market research and surveys
- conducting events, promotions, contests, and sweepstakes
warranty and product registration
facilitating recalls
using product registration to provide additional services you may select
processing job applications

We use navigational information gathered through technology for determining things like:

which parts of our Sites are most visited or used
what products are browsed
how to improve and better transact business
the effectiveness of our Sites
difficulties visitors may experience in accessing our Sites
monitoring the number of visitors to our Sites
average time spent on our Sites
any programming errors or failures on any of our Sites

We use information collected through cookies and similar technology to determine many of the same things listed for navigational information above. In addition cookies and similar technology are used for things like:

personalizing your experience on our Sites
serving tailored ads on other sites, as described below
tailoring email marketing to you based on your use of our Sites
determining return visitors
keeping track of items in your cart
measuring the effectiveness of our advertising

Similar to the navigational information described above, the social media - sites where we have our Social Media Pages may provide aggregate information and analysis to us about visitors to our Social Media Pages. This allows us to better understand and analyze our user growth, general demographic information about the users of, and interaction with content on, our Social Media Pages.

3. How is the technology used to serve our advertisements on other websites that you visit and what choices do you have?

We contract with third party advertising companies to tailor online advertising to be directed to you on other websites. These third party advertising companies place, use, or rely on technology, such as cookies and pixel tags, to obtain information about your interactions with our Sites as well as with other websites. This information helps us select advertising to serve to you and where to serve it based on your experience on our Sites and other sites that you visit.

For information about opt out programs that these third party advertising companies participate in, and the effect of opting out, click any of the following: DAA Opt Out click here and the DAAC Opt Out click here. By clicking either of these links, you will then leave our Site for other online sites where you may specify your preferences under those opt-out programs. You can also click the preference icon that may appear on some of our advertising served through these technologies.

You should also note that our systems may not recognize “Do Not Track” headers from some or all browsers.

4. Does Stanley Black & Decker Share Your Information With Third Parties?

We do not sell, rent, or trade your personal information to unrelated third parties. We may share your personal information with the following:

where permitted by law, to our affiliates and brands so that they can provide information to you about their products, which includes the affiliates listed under “Scope” above and those specified at https://www.stanleyblackanddecker.com/contact.
our affiliates and third party service providers in the US and Canada in order to perform tasks on our behalf such as the following:
- facilitating your purchase
- assisting in servicing our products
- helping you exchange products
- providing and improving our communications with you
- responding to requests to our investor relations

For additional information about the way in which our third party service providers treat your personal information, contact us as set out below.

as required to cooperate with a search warrant or other legally valid inquiry, court order, or other legal processes, to an investigative body in the case of breach of an agreement or contravention of law or as required or permitted by applicable Canadian, U.S., or other law.
to protect the rights, property, or safety of our Sites, our users, or others, including where necessary for the establishment, exercise, or defense of legal claims.

If Stanley Black & Decker were ever merged with or acquired by another company, or if we acquire another business entity or are involved in a corporate reorganization or other change of control, or if we sell substantially all the assets of a division, affiliate, or subsidiary, some or all of the personal information collected about you could be shared with the acquiring or acquired company.

We may also share aggregate data about our sales, customers, traffic patterns, and other related Site information with third parties, but none of this data is connected to an individual’s personal information.